To say Pokémon Go is popular would be an understatement. This game is HUGE. Less than a week after launch, it’s been installed on as many phones as Tinder, has double the engagement of SnapChat, and has as many daily users as Twitter. And because Pokémon Go requires players to get out of the house and explore their surroundings, it may just be a big chance for your small business to score.
Google recently made a major change to the search engine results page (SERP) that has many business owners worried. For the first time in 16 years, ads will no longer appear in the sidebar of Google search engine results. Instead, three to four ads will appear above the organic search results and three more will appear at the bottom of the page under the organic results. This change reduced the total number of available ad slots from eleven to seven.
While experts in the marketing industry debate whether this change actually improves the experience between mobile and desktop as Google claims, or whether it’s just a money-grab from Google, we know that your biggest concern is what this update will mean for your business website. Here are some predictions from our Phoenix-based PPC experts on how Google's change to ads will impact your business.
Topics: pay per click advertising
If you're a business owner looking for a way to increase your online sales, you've no doubt heard of search engine optimization (SEO). Many online marketing companies consider SEO the be-all and end-all to an internet marketing strategy. As one of the oldest SEO companies in the industry, let us be the first to tell you: SEO isn't everything. Does your website need to be SEO-friendly? Of course. Will SEO get you more sales? Maybe. It will certainly increase traffic to your website. But if a decent part of that traffic isn't converting to a sale, then what's the point?
With a community of more than 400 million users, Instagram is one of the world’s largest mobile ad platforms. Thank to its acquisition by Facebook in 2012, the social media giant recently made it easier than ever for brands to share their message with ads. Why should small businesses in particular get excited about this new advertising opportunity?
Happy New Year! It’s time to make your business grow. Tuning up your online presence is a great way to generate more leads and increase your bottom line. Here are 3 ideas that go beyond simply attracting more visitors using organic and paid search.
Topics: search engine optimization