Internet Marketing Tips for Small Businesses

3 Ways to Improve Your Online Presence in 2016

Posted by CyberMark on Dec 31, 2015 2:56:01 PM

Happy New Year! It’s time to make your business grow. Tuning up your online presence is a great way to generate more leads and increase your bottom line. Here are 3 ideas that go beyond simply attracting more visitors using organic and paid search.

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Topics: search engine optimization

Five Local SEO Trends for Small Businesses in 2016

Posted by CyberMark on Dec 29, 2015 10:16:28 AM

It can be tough for small business to compete online when their small website is going up against major brands. However, there are a few things small business owners can do to optimize their website so it gets the most visibility on search engines. Here are a few local SEO tricks and trends for small businesses as we move into the New Year.

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Topics: regional SEO

Ask a Phoenix SEO Expert: What Are Bad Links?

Posted by CyberMark on Nov 30, 2015 10:04:00 AM

Numerous changes to search engine algorithms over the last few years have led many small businesses to take a critical look at their website and make changes to the content, design and user experience in an attempt to improve their performance online. However, many websites still suffer from a case of bad links. Your link profile (meaning the collection of backlinks to your website) plays a major role in your search engine rankings. When you audit your backlinks (or hire a trusted Phoenix SEO company to do this for you), pay close attention to the type of links directing to your website. Here are some signs that a link is bad.

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Topics: search engine optimization

How to use the cybermark client dashboard

Posted by CyberMark on Nov 11, 2015 3:59:33 PM

Want to view your website performance, marketing projects and reports all in one place? With the new CyberMark Client Dashboard, you can! To log in, you will need your Google Analytics email and password. If you do not have access to these, please contact us right away.

Check out this SlideShare for instructions for using the dashboard. For best results, view the slides in full screen mode. 

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Topics: website design

One Incredibly Common Sales Myth: Debunked

Posted by CyberMark on Oct 13, 2015 6:00:00 AM

When was the last time a salesperson visited you in person to show off their product? The last time a salesperson stopped by your office unannounced? If you couldn’t think of an example, you’re not alone. Pitching products and services to clients outside of the sales office is a practice that seems to be in decline. In fact, it seems there’s a new article making the rounds every month decrying the imminent demise of field sales. After all, inside sales are generally cheaper and more efficient for small and large businesses alike, and anything that used to require a field salesperson to visit the customer in their office can now be done online anyway. This might be enough to make you think the field sales representative is a thing of the past.  However, new data from the State of Inbound reveals that reports of field sales’ death have been greatly exaggerated. 

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Topics: ROI

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