Google recently made a major change to the search engine results page (SERP) that has many business owners worried. For the first time in 16 years, ads will no longer appear in the sidebar of Google search engine results. Instead, three to four ads will appear above the organic search results and three more will appear at the bottom of the page under the organic results. This change reduced the total number of available ad slots from eleven to seven.
While experts in the marketing industry debate whether this change actually improves the experience between mobile and desktop as Google claims, or whether it’s just a money-grab from Google, we know that your biggest concern is what this update will mean for your business website. Here are some predictions from our Phoenix-based PPC experts on how Google's change to ads will impact your business.